Kat Dancey on Branding Strategies for Business Growth
In this podcast episode, host Rob Lawrence interviews branding expert, Kat Dancey on how branding extends beyond the visuals of an organisation to the values, culture, and customer experience.
We discuss the multifaceted nature of branding in business: Kat emphasises the importance of branding from the beginning and aligning it with business operations, processes and customer service. Kat highlights the effectiveness of case studies and testimonials in demonstrating value and building brand credibility. Kat also shares her journey from construction sales to business mentoring, advocating for "action-driven" success.
In this episode you'll learn:
Branding Definition and The Importance of Branding (00:00:48) Kat explains the generic understanding of branding and its impact on business culture and processes.